Thinking Differently About Cremation

July 14, 2026

What Will You Learn?

  • Explore the growing popularity of cremation in the United States and examine key statistics shaping the future of funeral service.
  • Learn new approaches to meeting with cremation families, including updated terminology, communication strategies, and mindset shifts that support more meaningful interactions.
  • Discover insights into creative ways to enhance the cremation experience and better meet the evolving needs and expectations of families.
  • You will be introduced to the Matthews Aurora Funeral Solutions “I’ll Remember You” program and explore how it is being used within the industry to support cremation families.


Duration: 1 Hour, 56 Minutes and 27 Seconds


CE Credit: 2.0


Presented by: Nathan McCullough, Licensed Funeral Director in Indiana and Assistant Regional Sales Director of the Midwest Region at Matthews Aurora Funeral Solutions

Conference slide titled “A Fresh Look at Consumer Trends” with a smiling red-haired woman and teal background
July 14, 2026
What Will You Learn?
Donor network banner with diverse faces and text: “The Gift of Life: Organ, Eye and Tissue Donation”
July 14, 2026
What Will You Learn?