What Your Families May Not Tell You About Your Funeral Home…But the Hairdresser and the Clergy Would

July 14, 2026

What Will You Learn?

  • This fun and upbeat lecture addresses some shortcomings, interesting and often over-looked issues pertaining to our facilities, how we conduct business, how we treat the public, how our bodies look, and what the public, hairdresser, clergy, sales reps, trade embalmers see and observe behind the scenes.


Duration: 1 Hour 28 Minutes 8 Seconds


CE Credit: 1.5


Presented by:  Wally Hooker, CFSP, MBIE, owner/funeral director/embalmer of Family & Friends Funeral Home

Conference slide titled “A Fresh Look at Consumer Trends” with a smiling red-haired woman and teal background
July 14, 2026
What Will You Learn?
Donor network banner with diverse faces and text: “The Gift of Life: Organ, Eye and Tissue Donation”
July 14, 2026
What Will You Learn?